The Strong Female (aka Why You Need a Brand)

Last week I hosted my first ever live video chat to talk about self publishing with those who are considering it as an alternative to commercial publishing. I was wracked by nerves, extroverted me who presents at international conferences and have been speaking in public since my high school graduation. The live chat stretched me out of my comfort zone as I keep developing this thing called a writer’s platform. What if nobody shows, I worried. Is the lighting in this room too dim? The live chat came and went (people did show and ask some really good questions) and I realized both how much I had learned about publishing ebooks in the last 8 months as well as how risky it felt to try something new.

Being an author is taking a series of risks; putting your words on paper means that others will read them when you’re not around and draw their own conclusions without the benefit of your expansive comments. For women, the type of self promotion required by indie publishing can often feel uncomfortable, if like me, you were taught that talent shines on its own without having to push oneself forward.

That may be true for some, but for the indie author, male or female, hanging on the fringes of social media waiting to be noticed will have about the same results as sleeping on your manuscript and hoping you wake up to a completed book. You have to put yourself out there. There is no way around it. Even commercially published authors have to go on book tours, meeting with book clubs, talk to media outlets. People can’t read your book if they don’t know about you. And if you’re a writer, not just an author (someone with more than one title in you) then people have to identify with your brand.

Check out my branding trailer (which was another step outside my comfort zone last week). A branding trailer lets you know what an author is about: what kinds of book(s) she writes, what people think about her work. In this one I also have quotes from my reviewers (some people have review trailers as a separate genre). Feel free to leave a comment letting me know what you thought or if you have questions.


You can also read this guest post by Sheryl Steines, author of the urban fantasy novel, The Day of First Sun where she talks about the challenges facing not just women writers in promoting themselves but also promoting strong female characters.

The Strong Female

I am always amazed to hear that, in the year 2012, women are still talking about strong female characters. It’s funny that we’re always surprised when one comes along. Even in Hollywood, actresses still can’t find roles to sink their teeth into. As a reader, I look for characters that I can relate to in some way; a character who is more than a damsel in distress but less than an unfeeling, mean, witch. I’m putting it gently, but I’m looking for someone, who when facing a problem, doesn’t necessarily need a man to bail her out–a woman who can take care of herself in spite of her vulnerabilities. Because in reality, women are multi-layered and complex. We don’t fall to one end of an extreme or the other.

When I was younger, I started reading Danielle Steele, but I couldn’t read her for long. Her female characters were far too needy and always put themselves in a position of requiring a savior. Even as a child, I couldn’t help but wonder why these characters always needed a man to improve their lives. Why couldn’t they simply take care of themselves? It seemed as though female characters fell into two camps, and only two. They were either villains, witches, someone to be hated and despised, or they were weak, pathetic, your classic damsels in distress. Why is fiction lacking real women, women who can simply be human and celebrate all that they are?

As I got older, I found myself drawn to shows like Buffy the Vampire Slayer. I saw in Buffy a strong character. Yes, she could kick ass, kill the vampires and fight the demons. She also had a brain, could plan, and could save the world each week. But she wasn’t uni-dimensional. She also has a side that liked clothes, shoes and boys, a side that was feminine, a little vulnerable; a side that, okay, sometimes needed to be saved. She was a complex female character, real and human, a character with whom I could definitely relate.

The strong female character isn’t a caricature or stereotype. She’s not a total wimp like Snow White, and she’s not a total monster like the evil queen. She falls somewhere in the middle. She’s reactive, emotional, human, sexual, confident and sometimes unsure of herself.

When I originally wrote my character Annie Pearce in The Day of First Sun, I wrote her as a no-nonsense person, strong and smart, the girl who could survive on her own. But she didn’t feel genuine. As the story unfolded and changed, I rewrote her, gave her friends and family with whom she could interact. I gave her feelings, gave her stress. I let the other characters take charge once in awhile and offer some support. I melded two halves into one woman–a strong woman, who can take care of herself and ask for help when necessary. We’re not perfect, so why should our characters be? Instead, why can’t we make them simply authentic?

Charlize Theron made a really compelling comment regarding her character in the movie Young Adult. She said, “Women are usually either really good prostitutes or really good mothers. Maybe women are finally getting the chance to play more honest characters,” Theron said. “We usually don’t get to play bad hookers or bad mothers — or anything in between.”

Maybe it’s time to be a little more real and a little more honest.


As part of this special promotional extravaganza sponsored by Novel Publicity, the price of the Day of First Sun eBook edition is just 99 cents this week. What’s more, by purchasing this fantastic book at an incredibly low price, you can enter to win many awesome prizes. The prizes include $450 in Amazon gift cards, a Kindle Fire, and 5 autographed copies of the book.

All the info you need to win one of these amazing prizes is RIGHT HERE. Remember, winning is as easy as clicking a button or leaving a blog comment–easy to enter; easy to win!

To win the prizes:

  1. Purchase your copy of The Day of First Sun for just 99 cents
  2. Fill-out the simple form on Novel Publicity
  3. Visit today’s featured social media event

Help my blog win:

The tour blogger who receives the most votes in the traffic-breaker poll will win a $100 gift card. When you visit Novel Publicity’s site to fill-out the contest entry form, don’t forget to VOTE FOR ME.

About the book: A vampire, a rogue wizard and an army of soulless zombies are par for the course for Annie Pearce and Bobby “Cham” Chamsky of the Wizard’s Guard. But when the non-magical princess, Amelie of Amborix, is murdered by magical means, a deeper plot unfolds. Get it on Amazon.

About the author: Behind the wheel of her ’66 Mustang Convertible, Sheryl is a constant surprise, using her sense of humor and relatable style make her books something everyone can enjoy. Visit Sheryl on her website, Twitter, Facebook, or GoodReads.




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Reader Comments

  1. RachelintheOC

    Someone said recently my (nonfiction) books were the antithesis of Danielle Steele and that made me jump for joy. Of course, then a 1-star jumped in with something else derogatory, ha! It is what it is.

    Either way, your points are well made. Branding is clearly important for all writers, male or female. But particularly with women, as both a published author and consultant, I see women are hit harder in reviews and in the media. Having a strong platform from the start is critical. You do, and I respect you for that immensely, Mohana.

  2. Jason Z. Christie

    I’m a man, but I also believe in strong, independent women characters. I don’t think I’ve ever had a weak or helpless female lead, even though there is a strong romantic element to most of my work.

    Who’s attracted to weak women? Weak men…

    • Mohanalakshmi

      I totally agree Jason that strong women are the interest of men and women. You make an excellent point about weak characters… probably true of male and female authors!

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