We’ve talked about the convex relationship between body image, women, and the media so much in the last few decades that loving our natural selves has become somewhat passe.

Then this campaign, run by The Sun, turned the idea of image perfection sideways by asking real men to mimic poses of male underwear models. (They call them ‘pants’ but you know, they’re English).

Is anyone free from expectations? Is that what we go to magazines for? Is the aspirational advertisement over and we need a new Don Draper to give us more meaning in marketing?