Race and racial inequality have become a part of everyday discussion. We may not have the words to talk about discrimination directly but the important thing is to keep trying.

Pop music icon Beyonce has entered intro the fray with her recent music video Formation which features images of New Orleans and police in riot gear. Her Super Bowl performance, with a nod to the Black Panthers’ movement, announced publicly her intention to politicize her art.

The ensuing confusion was immortalized by Saturday Night Live in the way only satire can in the sketch “The Day Beyonce Turned Black.”

What do you think? Clever hype raising marketing strategy or artist use of long game strategy towards social consciousness?