Indie as Publishing Style, not Marketing Strategy

In September of 2010 I took the plunge and become an “independent” or self published author. I took short stories I wrote ten years ago during a Master’s program (never having found an agent) and two blogs in different genres, found a graphic designer, and created an Amazon.com author page as well as one on Smashwords.

The ensuing four months have been full of hard work. Work that is just as consuming as the writing itself if not more so: marketing. The old adage about a tree no having fallen if no one hears it may also be true about a book being published if no one knows about it. Likes, reviews, trailers on Youtube, book tours, all of these and any of them need to be in a writer’s portfolio, no matter if she is an indie or commercially published.

The Year According to Em

Earlier in the year I hosted Emlyn in the Writer’s Studio to talk about her book, Farsighted. She’s a writer and also the powerhouse behind Novel Publicity, a multi-service company that organizes blog tours, promotes indie books, and provides free information about the world of publishing. This year has been full of back to back tours: I’ve gotten emails from her on Thanksgiving weekend, just after Christmas, and in the middle of the night. They’re always professional, cheery, and reminders I need to get back to whatever it was that I said I’d do tomorrow. In short Em is an inspiration to us all and the kind of friend your mother hoped you’d make so you’d become a better you.

She’s also the mastermind behind the various prizes of blog tours so please do read about how you (and I) can win prizes after the post at the bottom.

Emlyn Chand has always loved to hear and tell stories, having emerged from the womb with a fountain pen grasped firmly in her left hand (true story). When she’s not writing, she runs a large book club in Ann Arbor and is the president of author PR firm, Novel Publicity. Emlyn loves to connect with readers and is available throughout the social media interweb. Visit her on her website, Twitter, Facebook, or GoodReads.

Hello 2012. Goodbye World!

A Guest Post by Emlyn Chand

The New Year is upon us. And if the Mayans were right, so is the apocalypse. Oh, man… Just when Earth was getting good.

Well if I’m going to go by flame, flood, meteoric collision, or zombie uprising, I think it’s best to be prepared. No, not with a flame retardant unitard or a well-equipped cross bow, but with mental resolution—with a calm acceptance of humanity’s plight.

Consider this a combo suicide note/ Dear John letter to the world. I might as well get a few final words in (just in case those Mayans knew what they were talking about). Pfffhew, here goes…

 

Dear World,

I wish I didn’t have to write this letter. We’ve been together some twenty-seven years, and that’s a long time. Sure, we’ve had our clashes. You’ve sent a fair share of inclement weather my way. Remember that thunder storm when the tree almost broke through the window of my apartment? I was so scared. That was totally not cool on your part. And tornados? I mean what’s that about. Control your temper!

But I know I’ve hurt you too. I’ve been frivolous with your resources and have sometimes even—gasp—littered. I bought a V6 when I could’ve bought a hybrid. In fact, I think my carbon footprint is a size 12 at least—and that’s a size you have to special order at the shoe store. Yeah, I’m not saying I’m perfect. We all do things we regret, but Earth, you know I love you, right? That’s why it’s so difficult saying what I have to say…

We can’t be together anymore. I’ve heard talk of a major problem. They say you’re going to die a horrific death, and since I count on you for protection, I’m gonna die too. I’d like to say we’ll be together in the next world, but do planets go to Heaven? I can’t say for certain, so I think I should say goodbye instead.

We’ve had a good run, you and I. And I never regret having loved you. How I wish I could save us both, but who am I to interfere with an ancient prophecy?

I’ll miss the way you spill light through my closed blinds in the early morning, gently telling me it’s time to start my day. And I’ll remember fondly the way the ground smells after a restorative rain shower—the way the pitter patter on my skin prickles like teensy weensy fingers giving me a massage, the way the earthworms come out of the ground and dance on the pavement. The songs of birds in the morning are my favorite; they always sound so happy. I wish I understood the lyrics to their upbeat symphony so that I could join in with them. And ice cream? I’ll give you credit for that, because the cows are yours, the vanilla bean is yours, the sugar is yours. The taste is magnificent! To never feel that icy sensation arouse my taste buds again is such a great shame.

I’m tearing up now just thinking about all our good times together. I hope you’ll remember me with the same fondness. No matter what happens, I will ALWAYS love you.

Now it’s time to say goodbye. Go out with a smile,

Announcing the Farsighted Social Media Whirlwind Tour!

As part of this special promotional extravaganza sponsored by Novel Publicity, the price of the Farsighted eBook edition is just 99 cents this week.

What’s more, by purchasing this fantastic book at an incredibly low price, you can enter to win many awesome prizes, including lots of Amazon gift cards (up to $100 in amount) and 5 autographed copies of the book. Be sure to enter before the end of the day on Friday, December 30th, so you don’t miss out.

 

To Win the Prizes

  1. Purchase your copy of Farsighted for just 99 cents on Amazon or Barnes & Noble
  2. Fill-out the form on Novel Publicity to enter for the prizes
  3. Visit today’s featured event; you may win an autographed copy of the book or a $50 gift card!
  4. BONUS: If you leave a comment on this blog post, you have another chance at $100!
  5. DOUBLE BONUS: If I receive more comments than any other blogger, *I* win $100.

 

…And I can win too!

Over 100 bloggers are participating in this gigantic event, and there are plenty of prizes for us too. The blogger who receives the most votes in the traffic-breaker poll will win a $100 gift card as well. So when you visit Novel Publicity’s site to fill-out the contest entry form, don’t forget to say that I referred you, so I can get a point in the poll.

 

The Featured Events include:

Monday, a guest blog on Novel Publicity! Emlyn kicks off the tour on the Novel Publicity Free Advice blog by discussing her brightly burning passion for books in a guest post entitled “My journey through the pages and toward a life-long love of reading.” One commenter will win an autographed copy of Farsighted. Don’t forget to enter for the other contest prizes while you’re over there!

Tuesday, Twitter sharing contest! A tweet is tiny, only 140 characters. But on Tuesday, it could win you $50. Send the following tweet across the twittersphere, and you just may win a $50 Amazon gift card. An autographed copy of Farsighted is also up for grabs. The winners will be announced Wednesday morning. Here’s the tweet: Looking for a fun read to round out your holiday break? The paranormal YA hit Farsighted is just 99 cents! http://ow.ly/81Dt1 #whirlwind

Wednesday, Google+ sharing contest! Yup, there’s yet another awesome opportunity to win a $50 Amazon gift card, and this time it just takes a single click! Visit Google+ and share Emlyn Chand’s most recent post (you’ll see the Stay Farsighted book cover included with it). On Thursday morning, one lucky sharer will be $50 richer. An autographed copy of Farsighted is also up for grabs. Two chances to win with just one click! How about that?

Thursday, Facebook sharing contest! Stop by Novel Publicity’s Facebook page and share their latest post (you’ll see the Farsighted book cover included with it). It’s ridiculously easy to win! On Friday morning, one lucky sharer will be $50 richer. An autographed copy of Farsighted is also up for grabs.

Friday, special contest on the author’s site! Are you ready for some more fun? Take a picture of yourself with your copy of Farsighted either in paperback or on an eReading device, then post it to Emlyn Chand’s Facebook page or email a copy to author@emlynchand.com. You just way win one of three Amazon gift cards! A $100 prize will go to the photo with the most interesting setting (so put your holiday travel time to work for you). Another $50 will go the funniest photo, and one more prize of $50 will go the scariest photo—this is a paranormal YA book after all. An autographed copy of Farsighted will go to one randomly selected entrant. For more details about this contest, please visit www.emlynchand.com.

 

Remember, it’s all about the books!

About Farsighted: Alex Kosmitoras may be blind, but he can still “see” things others can’t. When his unwanted visions of the future begin to suggest that the girl he likes could be in danger, he has no choice but to take on destiny and demand it reconsider. Farsighted is the winner of the 2011 Dragonfly eBook Awards. Get it on Amazon or Barnes & Noble.

Inside the Writers' Studio with Lauren Clark


I love hosting writers on the blog because we each come to our craft differently and who can’t use an inspirational story to get back to that novel project?

Lauren Clark has been a voracious reader since the age of four and would rather be stranded at the library than on a desert island. In her former life, she worked as an anchor and producer for CBS affiliates in Upstate New York and Alabama. Lauren adores her family, yoga, her new Electra bike, and flavored coffee. She lives near the Florida Gulf Coast. Visit her on her website, Twitter, Facebook, or GoodReads.

Let’s get to know Lauren better.

 

Did you always want to be a writer?

Yes. For as long as I can remember. Of course, my parents always remind that I also wanted to be an Indian princess named Tiger Lily, but that dream was more short-lived. On a serious note, I do have fond memories of spending my summer days toting stacks of books back and forth from my house to our town’s library. It always seemed like a magical place, with endless stories to get lost in.

You worked as both an anchor and producer after graduate school. How did that influence the writing of Stay Tuned?

So much! It was an accident, really, getting into broadcast journalism. I always thought of myself as a behind the scenes kind of girl, but after my first day on the job, I loved it and stuck with it for the next 6 years. Working in television is never boring. There’s always a story, always the next show. The camaraderie in the newsroom is like nothing else I’ve ever experienced. It’s like living in a big, loud, mostly happy, very dysfunctional family every day.

What gave you the idea for Stay Tuned?

True story: A few months before I took my first television job as a part-time health reporter, the two main anchors at one of the local television stations (who were romantically involved) got into a fistfight. They were outside the building, in the station parking lot. Shortly thereafter, they were both fired. In the months that followed, the two of them bantered back and forth in newspaper editorials, threatened lawsuits, and fueled all sorts of crazy retaliation stories. I never forgot about that incident and always thought about what might happen if such a fistfight happened on air, during a newscast. What would happen? How would it be handled? Who would fix this kind of mess?

What did you learn from being on air?

It’s very humbling, really. As a producer, especially, you are in charge of what’s being put out there—the news stories people watch and talk about each day. It’s a big responsibility to get it right. Not just sometimes, but all of the time. There were many sobering days—car accidents, house fires, school shootings—and those stories should be told with sensitivity and care. It’s someone’s son or daughter or parent. Everyone matters.

What was your most memorable experience as an anchor or reporter?

I was on set during 9-11. I remember sitting there with our weatherman and waiting to be cued to go back on air after the commercial. CBS cut in and showed footage from a plane crashing into the Twin Towers. It was surreal and awful. We were all in shock. It didn’t seem possible. All I wanted to do was go home and hug my son.

Was it a difficult decision to leave television?

Yes and no. I loved so many parts of broadcasting. I was able to meet fascinating people – Vice Presidential Candidate Geraldine Ferraro, then-New York Attorney General Eliott Spitzer among many others. I adored the people I worked with, especially the folks behind the scenes. I was also fortunate enough to win several AP awards for anchoring and reporting.

On the flip side, I worked crazy hours (2 am – 10 am) and, as is typical in the industry, I received very little vacation time. I anchored every holiday (Christmas Eve, New Year’s Eve, you name it) and wasn’t able to spend much time with my young son. After more than six years, I “retired” from TV news. It was then that I really started to get serious about writing fiction.

How long did it take to write Stay Tuned?

About five years, all said and done. I wrote several other novels before that—and those manuscripts will never see the light of day! When I began Stay Tuned, I had just given birth to my second son, so my writing time was very limited. After putting it away for several years, I picked it back up about 12 months ago, brushed it off, and had an editor-friend look it over. We made some changes, tweaked the story, and fine-tuned the plot. A few months back, I was offered a contract with a small publishing company. Another friend introduced me to the talented and fabulous Emlyn Chand at Novel Publicity, who helped guide me through the entire publishing process. It’s been a wonderful journey!

What’s next? A sequel or a stand-alone novel?

Dancing Naked in Dixie is next (stand alone title) and I’m so excited to share that it’s been selected as a finalist for the 2011 Chick Lit Writers “Get Your Stiletto in the Door” Contest (Winner will be announced December 20, 2011).

Dancing Naked follows the story of a talented but scattered travel magazine writer who returns from overseas only to find out she’s on the verge of getting fired. To save her job, she reluctantly accepts an assignment in the Deep South. She’ll be writing an article about Eufaula, Alabama’s annual Pilgrimage event, which is a long-standing spring tour of antebellum mansions (the location is featured in the Reese Witherspoon’s movie, Sweet Home Alabama). Upon arriving in Eufaula, Julia falls in love with the area, its cast of charming characters, and her handsome tour guide. When she discovers that a developer has big plans to buy up many of the historic homes and turn the area into a tourist site, it’s up to Julia to save the day.

What is your writing schedule like?

With two growing, active boys and a busy husband, finding time to write is like looking for a missing Lego piece in a houseful of toys (Moms should appreciate that!) I often get up very early and write while everyone else is asleep or go to the lovely campus of our local university and shut myself in a study room. I love it there because I have to shut off my phone and I don’t have the password for an internet connection! No distractions! Of course, I do frequent two or three local coffee shops and draw inspiration from my daily dose of caffeine and good friends!

Who are your favorite writers? Favorite books?

Gosh, there are so many! My all-time favorites include Emily Giffin, Sophie Kinsella, Jodi Picoult, Alice Hoffman, Jennifer Weiner, Chris Bohjalian, John Grisham, Amanda Eyre Ward, and Lisa See. I also love Lisa Scottoline, Janet Evanovich, and James Patterson. Favorite books include: Sue Monk Kidd’s The Secret Life of Bees, Jodi Picoult’s My Sister’s Keeper, and Stellaluna by Janell Cannon (this is a children’s book that I’ve read over and over to my two boys).

What advice do you have for aspiring writers?

Read. A lot. Write. A lot. Revise. A lot. I’m not joking.

Anyone can write. Writing well is different. It takes focus and tenacity and determination. I’ve heard Stephen King quoted as saying, “The first million words are practice. Malcolm Gladwell, in Outliers, says, “It takes 10,000 hours of purposeful practice to become expert at anything.” Just to be clear, at 4 hours a day (28 hours a week), that’s 7 years. I’m not quoting the experts to scare anyone or be a harbinger of doom. It’s the truth.

Pick up a copy of Stephen King’s On Writing. It’s brilliant and so true and funny in so many sections. If you’re serious about becoming an author, learn as much as you can. Read blogs and books about the craft, network with other writers, or go to a writer’s conference. Above all, write!

 

As part of this special promotional extravaganza sponsored by Novel Publicity, the price of the Stay Tuned eBook edition has dropped to just 99 cents this week.

What’s more, by purchasing this fantastic book at an incredibly low price, you can enter to win many awesome prizes, including lots of Amazon gift cards (up to $100 in amount) and 5 autographed copies of the book. Be sure to enter before the end of the day on Friday, December 2nd, so you don’t miss out.

 

To Win the Prizes:

1. Purchase your copy of Stay Tuned for just 99 cents on Amazon or Barnes & Noble (You’ll need it for the big contest on Friday)

2. Fill-out the form on Novel Publicity to enter for the prizes

3. Visit today’s featured event; you may win an autographed copy of the book or a $50 gift card!

 

…And I can win too!

Over 100 bloggers are participating in this gigantic event, and there are plenty of prizes for us too. The blogger who receives the most votes in the traffic-breaker poll will win a $100 gift card as well. So when you visit Novel Publicity’s site to fill-out the contest entry form, don’t forget to say that I referred you, so I can get a point in the poll.

 

The Featured Events include:

Monday, Radio Interview with Novel Publicity! We’re kicking-off on the Novel Publicity Free Advice blog. We interviewed Lauren on our radio show Sunday night and have embedded the full podcast and blogged about its highlights. Give it a listen and then leave a comment on the blog post. This is a great chance to get to know more about this fun and bubbly author. One commenter will win an autographed copy of Stay Tuned. Don’t forget to enter for the other contest prizes while you’re over there!

Tuesday, Twitter sharing contest! A tweet is tiny, only 140 characters. But on Tuesday, it could win you $50. Send the following tweet across the twittersphere, and you just may win a $50 Amazon gift card. An autographed copy of Stay Tuned is also up for grabs. The winners will be announced Wednesday morning. Here’s the tweet: Take a break from the holiday frenzy, and read Stay Tuned. It’s fast, fun, and reduced to just 99 cents! http://ow.ly/7zA1e #whirlwind

Wednesday, Google+ sharing contest! Yup, there’s yet another awesome opportunity to win a $50 Amazon gift card, and this time it just takes a single click! Visit Google+ and share Emlyn Chand’s most recent post (you’ll see the Stay Tuned book cover included with it). On Thursday morning, one lucky sharer will be $50 richer. An autographed copy of Stay Tuned is also up for grabs. Two chances to win with just one click! How about that?

Thursday, Facebook sharing contest! Stop by Novel Publicity’s Facebook page and share their latest post (you’ll see the Stay Tuned book cover included with it). It’s ridiculously easy to win! On Friday morning, one lucky sharer will be $50 richer. An autographed copy of Stay Tuned is also up for grabs.

Friday, special contest on the author’s site! Are you ready for some more fun? Take a picture of yourself with your copy of Stay Tuned either in paperback or on an eReading device, tag Lauren Clark’s Facebook page, and you can enter to win one of three Amazon gift cards! A $100 prize will go to the most creative photo, $50 to the best BFF photo, and $50 to the photo with the most people in it. An autographed copy of Stay Tuned is also up for grabs. If you need help learning how to tag a photo, you can visit Lauren’s Facebook page for de

About Stay Tuned: What happens when a #1 news team becomes the top story instead of reporting it? For TV producer Melissa Moore, crisis management comes with the job. From employee disputes to her high-maintenance boss, there’s not much she hasn’t seen or can’t handle. But no one—including Melissa—expects a fistfight during the ten o’clock news. When sexy-but-crazy Alyssa Andrews lands a punch on her co-anchor’s face, Melissa jumps on set to help. She’s determined that WSGA’s reputation won’t be destroyed on her watch. Both anchors are fired and Melissa agrees to fill in—but not before polishing her look from haircut to heels. While the new Melissa wows WSGA viewers, her personal life starts fraying at the edges. Melissa’s husband is away more than he’s home, leaving cryptic Post-it notes in his wake. Her mother’s antics spiral out of control at the nursing home and a stalker decides Melissa is her next target. What happens next? Stay Tuned to find out… Get it on Amazon or Barnes & Noble.