Indie as Publishing Style, not Marketing Strategy

In September of 2010 I took the plunge and become an “independent” or self published author. I took short stories I wrote ten years ago during a Master’s program (never having found an agent) and two blogs in different genres, found a graphic designer, and created an Amazon.com author page as well as one on Smashwords.

The ensuing four months have been full of hard work. Work that is just as consuming as the writing itself if not more so: marketing. The old adage about a tree no having fallen if no one hears it may also be true about a book being published if no one knows about it. Likes, reviews, trailers on Youtube, book tours, all of these and any of them need to be in a writer’s portfolio, no matter if she is an indie or commercially published.

The Year According to Em

Earlier in the year I hosted Emlyn in the Writer’s Studio to talk about her book, Farsighted. She’s a writer and also the powerhouse behind Novel Publicity, a multi-service company that organizes blog tours, promotes indie books, and provides free information about the world of publishing. This year has been full of back to back tours: I’ve gotten emails from her on Thanksgiving weekend, just after Christmas, and in the middle of the night. They’re always professional, cheery, and reminders I need to get back to whatever it was that I said I’d do tomorrow. In short Em is an inspiration to us all and the kind of friend your mother hoped you’d make so you’d become a better you.

She’s also the mastermind behind the various prizes of blog tours so please do read about how you (and I) can win prizes after the post at the bottom.

Emlyn Chand has always loved to hear and tell stories, having emerged from the womb with a fountain pen grasped firmly in her left hand (true story). When she’s not writing, she runs a large book club in Ann Arbor and is the president of author PR firm, Novel Publicity. Emlyn loves to connect with readers and is available throughout the social media interweb. Visit her on her website, Twitter, Facebook, or GoodReads.

Hello 2012. Goodbye World!

A Guest Post by Emlyn Chand

The New Year is upon us. And if the Mayans were right, so is the apocalypse. Oh, man… Just when Earth was getting good.

Well if I’m going to go by flame, flood, meteoric collision, or zombie uprising, I think it’s best to be prepared. No, not with a flame retardant unitard or a well-equipped cross bow, but with mental resolution—with a calm acceptance of humanity’s plight.

Consider this a combo suicide note/ Dear John letter to the world. I might as well get a few final words in (just in case those Mayans knew what they were talking about). Pfffhew, here goes…

 

Dear World,

I wish I didn’t have to write this letter. We’ve been together some twenty-seven years, and that’s a long time. Sure, we’ve had our clashes. You’ve sent a fair share of inclement weather my way. Remember that thunder storm when the tree almost broke through the window of my apartment? I was so scared. That was totally not cool on your part. And tornados? I mean what’s that about. Control your temper!

But I know I’ve hurt you too. I’ve been frivolous with your resources and have sometimes even—gasp—littered. I bought a V6 when I could’ve bought a hybrid. In fact, I think my carbon footprint is a size 12 at least—and that’s a size you have to special order at the shoe store. Yeah, I’m not saying I’m perfect. We all do things we regret, but Earth, you know I love you, right? That’s why it’s so difficult saying what I have to say…

We can’t be together anymore. I’ve heard talk of a major problem. They say you’re going to die a horrific death, and since I count on you for protection, I’m gonna die too. I’d like to say we’ll be together in the next world, but do planets go to Heaven? I can’t say for certain, so I think I should say goodbye instead.

We’ve had a good run, you and I. And I never regret having loved you. How I wish I could save us both, but who am I to interfere with an ancient prophecy?

I’ll miss the way you spill light through my closed blinds in the early morning, gently telling me it’s time to start my day. And I’ll remember fondly the way the ground smells after a restorative rain shower—the way the pitter patter on my skin prickles like teensy weensy fingers giving me a massage, the way the earthworms come out of the ground and dance on the pavement. The songs of birds in the morning are my favorite; they always sound so happy. I wish I understood the lyrics to their upbeat symphony so that I could join in with them. And ice cream? I’ll give you credit for that, because the cows are yours, the vanilla bean is yours, the sugar is yours. The taste is magnificent! To never feel that icy sensation arouse my taste buds again is such a great shame.

I’m tearing up now just thinking about all our good times together. I hope you’ll remember me with the same fondness. No matter what happens, I will ALWAYS love you.

Now it’s time to say goodbye. Go out with a smile,

Announcing the Farsighted Social Media Whirlwind Tour!

As part of this special promotional extravaganza sponsored by Novel Publicity, the price of the Farsighted eBook edition is just 99 cents this week.

What’s more, by purchasing this fantastic book at an incredibly low price, you can enter to win many awesome prizes, including lots of Amazon gift cards (up to $100 in amount) and 5 autographed copies of the book. Be sure to enter before the end of the day on Friday, December 30th, so you don’t miss out.

 

To Win the Prizes

  1. Purchase your copy of Farsighted for just 99 cents on Amazon or Barnes & Noble
  2. Fill-out the form on Novel Publicity to enter for the prizes
  3. Visit today’s featured event; you may win an autographed copy of the book or a $50 gift card!
  4. BONUS: If you leave a comment on this blog post, you have another chance at $100!
  5. DOUBLE BONUS: If I receive more comments than any other blogger, *I* win $100.

 

…And I can win too!

Over 100 bloggers are participating in this gigantic event, and there are plenty of prizes for us too. The blogger who receives the most votes in the traffic-breaker poll will win a $100 gift card as well. So when you visit Novel Publicity’s site to fill-out the contest entry form, don’t forget to say that I referred you, so I can get a point in the poll.

 

The Featured Events include:

Monday, a guest blog on Novel Publicity! Emlyn kicks off the tour on the Novel Publicity Free Advice blog by discussing her brightly burning passion for books in a guest post entitled “My journey through the pages and toward a life-long love of reading.” One commenter will win an autographed copy of Farsighted. Don’t forget to enter for the other contest prizes while you’re over there!

Tuesday, Twitter sharing contest! A tweet is tiny, only 140 characters. But on Tuesday, it could win you $50. Send the following tweet across the twittersphere, and you just may win a $50 Amazon gift card. An autographed copy of Farsighted is also up for grabs. The winners will be announced Wednesday morning. Here’s the tweet: Looking for a fun read to round out your holiday break? The paranormal YA hit Farsighted is just 99 cents! http://ow.ly/81Dt1 #whirlwind

Wednesday, Google+ sharing contest! Yup, there’s yet another awesome opportunity to win a $50 Amazon gift card, and this time it just takes a single click! Visit Google+ and share Emlyn Chand’s most recent post (you’ll see the Stay Farsighted book cover included with it). On Thursday morning, one lucky sharer will be $50 richer. An autographed copy of Farsighted is also up for grabs. Two chances to win with just one click! How about that?

Thursday, Facebook sharing contest! Stop by Novel Publicity’s Facebook page and share their latest post (you’ll see the Farsighted book cover included with it). It’s ridiculously easy to win! On Friday morning, one lucky sharer will be $50 richer. An autographed copy of Farsighted is also up for grabs.

Friday, special contest on the author’s site! Are you ready for some more fun? Take a picture of yourself with your copy of Farsighted either in paperback or on an eReading device, then post it to Emlyn Chand’s Facebook page or email a copy to author@emlynchand.com. You just way win one of three Amazon gift cards! A $100 prize will go to the photo with the most interesting setting (so put your holiday travel time to work for you). Another $50 will go the funniest photo, and one more prize of $50 will go the scariest photo—this is a paranormal YA book after all. An autographed copy of Farsighted will go to one randomly selected entrant. For more details about this contest, please visit www.emlynchand.com.

 

Remember, it’s all about the books!

About Farsighted: Alex Kosmitoras may be blind, but he can still “see” things others can’t. When his unwanted visions of the future begin to suggest that the girl he likes could be in danger, he has no choice but to take on destiny and demand it reconsider. Farsighted is the winner of the 2011 Dragonfly eBook Awards. Get it on Amazon or Barnes & Noble.

Inside the Writers' Studio with Monique Domovitch

A few days before Christmas (and well in Hanukkah) but a writer’s work is never done. Join me for the last edition of Inside the Writers’ Studio, featuring an interview with Monique Domovitch author of a thriller with a variety of international settings set in the 1940s-1960s. For those you who didn’t always want to be a writer, Monique’s story will be encouraging. She got her start after trying her hand at a few other things first.

Monique Domovitch began writing at the age of fifty-five. Two years later, she has two self-published novels—her Scorpio Series—and a three-book deal with Penguin, for books she has written under the name of Carol Ann Martin. Never seen without her laptop, Monique and her husband travel the world and divide the rest of their time between their homes in British Columbia and California. Monique loves to hear from readers! Visit her on her website, Twitter, Facebook, or GoodReads.

You’ve had varied careers, the first of which was modeling. Looking back, what did you learn from your careers?

From modeling, I learned that by pretending a person can become. I was the shyest, gawkiest girl, but walking the runway taught me to hold my head high and smile in spite of my fear, and with time, the confidence I tried to project became real. From my years as a financial planner, I learned that I, and only I, am responsible for my financial security. This is a lesson I tried to teach women during my four years as a television financial coach. And from becoming an author during the last third of my life, I’ve learned that it’s never too late to follow one’s dream. Like the old Nike commercial says, “just do it.”

 

You married again late in life. Is marriage easier the second time around?

Maybe not the second time, because I was divorced twice. But the third time is the charm. Mind you, I was on my own for twenty years before meeting my new husband. I came to a point where I decided I’d rather be alone than in an unsatisfying relationship. And I was very happy with my family, friends, career and dogs. My life was full. I believe that when a woman is happy by herself, she’s less likely to make a wrong choice.

 

Do you believe in love?

Totally and passionately. But, and this is a big but, I think that it can be very easy to mistake passion for love, and although they are not mutually exclusive, they are not always both present at the onset. I believe that love is friendship on fire. For that reason, unless one person really likes another— and I’m talking, ‘Like,’ with a capital L here— real love is not possible.

 

Who has provided you with the most inspiration for your writing?

It wasn’t so much a ‘who,’ as a ‘when,’ that really pushed me to follow my dream of becoming a writer. I was fifty-five years old, had just retired after a lifetime of being a career person while denying my real dream, writing. That’s when I decided that if I didn’t do it now, I never would. You know how people are supposed to ask themselves, ‘when facing death, what they would regret not doing?’ For me the answer was writing. Writing is what I had always wanted to do.

 

What are you working on at the moment?

I’m almost finished writing the first of a three-book mystery-series for Penguin, which I write under the pen-name, Carol Ann Martin. I’m having a great time developing the main character—a career woman suffering from a burnout, and who escapes from her life to a tiny community, only to stumble upon a murder. Next, I have a stand-alone book that is about half done. I want to go back and finish that one. And then, I have the rest of my astrological-sign series, the next in line being Taurus, set in the investment world. More greed, deception and betrayals. And then the second of my Penguin books, and then…Sometimes I think I’ll never have the time to write everything I want to write.

 

Do you have a writing schedule?

Yes, all day every day 😛 Just kidding. I try to write eight full hours a day, or a minimum of one thousand words. But try as I might, I find that the first half of a novel just about writes itself. The words fly onto the page, but when I get to the fifty percent mark, the going slows to a crawl—especially in a murder mystery. I have to keep going back and forth making sure all the clues and details are there, but not so obvious they give everything away.

 

Where do you write?

I made myself a private space in my home and that’s where I go for privacy. But my best writing is often while I’m doing the dishes, or during long drives. That’s when my mind wanders and I dream up my next scenes, or come up with some snappy dialogue. I often stop and just down a few lines to remind myself for later.

 

What advice do you have for wannabe authors?

I don’t want to give anybody the same old advice about practicing your skill, getting an editor. My advice is, treat writing like a business, especially if you plan on self-publishing. Remember, your novel will be competing with millions of other novels out there. You have to come up with a plan to make yours stand out and get noticed. Of course the story and the style counts, but everything else counts too. Will you write for women? For young adults? For children? What publishing format should you choose? E-book? Soft cover? Hard cover? How much will it cost and how many copies must you sell to break even? How will you distribute your novels? What can you do to make them stand out from the millions of others? A new author should research what the best-selling authors have done to become successful, and then create plans of their own.

 

What do you do when you’re not writing?

People are always surprised to find out that I’m also a hobby beekeeper. I have one hive from which I harvested over forty pounds of honey last season. And I love to boast that my honey is absolutely wonderful. It has a floral quality, because of the area where we live. Victoria is the most floral city in North America.

 

If you had one wish, what would it be?

That one is easy. I wish for a long and healthy life, so I can keep writing for the next fifty years. Okay, fifty might be pushing it. Make it at least forty years.

 

Announcing the Scorpio Rising Social Media Whirlwind Tour!

As part of this special promotional extravaganza sponsored by Novel Publicity, the price of the Scorpio Rising eBook edition has dropped to just 99 cents this week.

What’s more, by purchasing this fantastic book at an incredibly low price, you can enter to win many awesome prizes, including 2 Kindle Fires, Amazon gift cards up to $100 in amount, 5 autographed copies of the book, and 5 autographed copies of its recently released sequel, The Sting of The Scorpio. Be sure to enter before the end of the day on Friday, December 23rd, so you don’t miss out.

 

To Win the Prizes:

  1. Purchase your copy of Scorpio Rising for just 99 cents on Amazon or Barnes & Noble
  2. Fill-out the form on Novel Publicity to enter for the prizes
  3. Visit today’s featured event; you may win an autographed copy of the book or a $50 gift card!
  4. BONUS: If you leave a comment on this blog post, you have another chance at $100!

 

…And I can win too!

Over 100 bloggers are participating in this gigantic event, and there are plenty of prizes for us too. The blogger who receives the most votes in the traffic-breaker poll will win a $100 gift card as well. So when you visit Novel Publicity’s site to fill-out the contest entry form, don’t forget to say that I referred you, so I can get a point in the poll.

The Featured Events include:

Monday, Blogaganza on Novel Publicity! We’re kicking-off on the Novel Publicity Free Advice blog. We’ll ask the writer 5 fun and random questions to get everyone talking. Leave a comment or question in response to the post, and you may win an autographed copy of Scorpio Rising or its sequel, The Sting of The Scorpio. Don’t forget to enter for the other contest prizes while you’re over there!

Tuesday, Twitter sharing contest! A tweet is tiny, only 140 characters. But on Tuesday, it could win you $50. Send the following tweet across the twittersphere, and you just may win a $50 Amazon gift card. Autographed copies of Scorpio Rising and its sequel, The Sting of The Scorpio, are also up for grabs. The winner will be announced Wednesday morning. Here’s the tweet: Looking for a read that’s full of love, drama, and betrayal? Scorpio Rising has been reduced to 99 cents! http://ow.ly/7zA2s #whirlwind

Wednesday, Google+ sharing contest! Yup, there’s yet another awesome opportunity to win a $50 Amazon gift card, and this time it just takes a single click! Visit Google+ and share Emlyn Chand’s most recent post (you’ll see the Scorpio Rising book cover included with it). On Thursday morning, one lucky sharer will be $50 richer. Autographed copies of Scorpio Rising and its sequel, The Sting of The Scorpio, are also up for grabs. Three chances to win! How about that?

Thursday, Facebook sharing contest! Stop by Novel Publicity’s Facebook page and share their latest post (you’ll see the Scorpio Rising book cover included with it). It’s ridiculously easy to win! On Friday morning, one lucky sharer will be $50 richer. Autographed copies of Scorpio Rising and its sequel, The Sting of The Scorpio, are also up for grabs.

Friday, special contest on the author’s site! Win a Kindle Fire! Two are up for grabs! Visit Monique’s website to leave a comment on any of her posts and sign-up for her author newsletter. One person will win for each method, so be sure to do both.